Helping Pets Stay Healthy

Customer: Industry-Leading Pet Supply Store

Project: Mining Customer Rewards Data using MicroStrategy

Customer Profile

This leading pet supply specialty retailer runs more than 1,000 stores in all 50 US states. The company’s 15,000-sq.-ft. superstores carry some 10,000 pet-related items, including premium cat and dog foods, collars, leashes, grooming items, toys, and animal habitats. Stores also offer grooming, training, vet services, and mixed-breed DNA testing, as well as sponsor cat and dog adoption drives with local animal welfare organizations.

Business Goals & Benefits

After launching their rewards program, the client approached Southport looking for a way to mine the data associated with program to drive targeted marketing, increase customer loyalty and drive sales.

Southport’s Role

Using the MicroStrategy business intelligence platform, Southport worked with the retailer’s marketing executives to identify opportunities for leveraging program data to improve marketing results. In four weeks, Southport developed a set of reports that provided marketers with better visibility into the purchasing habits of hundreds of thousands of rewards members.

By understanding the individual purchasing patterns of individuals and selling patterns of products, this retailer was able to develop highly targeted, multi-channel marketing campaigns based on the purchasing preferences of their customers.

Scope of Southport Engagement

  • BI Strategy & Planning
  • BI Application & Report Development
  • BI Application Performance Optimization
  • BI Testing Services

Learn more about Southport’s Business Intelligence Service Offerings.