Bi for Telecommunications – Analyzing ARPU
Customer: Leading International Mobile Communications Provider
Project: Operations Dashboards & Mobile Intelligence
This company is one of the world’s leading providers of fully integrated mobile communication services designed to meet the needs of businesses and individual customers in selected Latin American markets. They offer fully integrated wireless communications tools with digital cellular voice services, data services, and wireless internet access.
Business Goals & Benefits
The company had a need to provide company executives and business unit managers with interactive mobile dashboards to help them measure and analyze key performance indicators that would allow them to implement the programs and policies necessary to drive subscriber and revenue growth. Specifically, they wanted to measure:
- Gross Adds (subscriber)
- Cost per Gross Add
- Daily Churn
- Suspensions and Deactivations
- Average Revenue per User
- Billing and Revenue
- Employee Headcount Analysis
Southport was engaged to build a MicroStrategy-based reporting solution to deliver advanced analytics and insights to decision makers via the web and mobile (Android) devices. The twelve week project involved building the MicroStrategy data model, schema and reporting objects, including web and mobile dashboards.
Scope of Southport Engagement
- Platform Architecture & Installations
- BI Application & Report Development
- Dashboards & Advanced Visualizations
- Mobile Intelligence
- BI Testing Services
Learn more about Southport’s Business Intelligence Service Offerings.