Customer: Leading Luxury Lifestyle Brand
Project: Store Operations & Mobile Intelligence
The customer is a luxury lifestyle brand defined by classic American sportswear with an eclectic sensibility and attainable price point. The company was launched in February 2004 as a lifestyle concept with multiple product categories, including ready-to-wear, handbags, shoes and jewelry. The brand is available at freestanding boutiques across the U.S., Europe, Middle East and Asia, online, and in more than 800 select department and specialty stores worldwide.
Business Goals & Benefits
In just 6 years, this luxury brand has grown from a single location boutique shop, to a brand name luxury retailer. With nearly 50 store locations, and its products sold at over 600 department store sites worldwide, executives were calling for more and better access to data while out of the office but the internal team had no way to get there with their existing reporting products. The company selected the MicroStrategy platform to achieve the following goals:
- To maintain a single product across all lines of business, and all types of functional needs.
- To create new and important views of the data at the store level, all via the iPad.
Southport was engaged to design and build a mobile store operations app that would analyze, report and act on key store operations metrics to help improve operations in the areas of sales, inventory, and store traffic. The application converts detailed transactional data into personalized reports and dashboards for executives and store managers. Southport worked with both the Retail and Information Systems teams to define dashboard requirements, develop the reports and dashboards, and deploy the solution to store managers across the United States.
Scope of Southport Engagement
- BI Strategy, Planning & Roadmap Development
- Platform Architecture & Installations
- BI Application & Report Development
- Dashboards & Advanced Visualizations
- BI Testing Services